Amazon introduces a carbon credit service enabling businesses to purchase and retire credits from verified nature-based projects.
The service offers credits from projects verified by standards bodies like Verra, focusing on forest conservation in countries such as Brazil and Cambodia.
Detailed project-level data is provided to combat greenwashing and enhance transparency in the voluntary carbon market.
Amazon has launched a “high-integrity” carbon credit service that allows businesses to browse, purchase, and retire carbon credits from independently verified nature-based projects.
Setting high standards: The offering includes carbon credits sourced from projects verified by standards bodies such as Verra and the American Carbon Registry. Amazon says the credits currently available focus on forest conservation and reforestation initiatives across countries like Brazil, Cambodia, and Peru. The projects have all passed rigorous assessments conducted through its own due diligence process, supported by environmental experts, the company says.
Breaking from greenwashing: Amazon’s new platform provides detailed project-level data, including co-benefits like biodiversity conservation and support for Indigenous communities. Buyers can view this information before making purchases, a move aimed at addressing long-standing concerns about quality, transparency, and greenwashing in the voluntary carbon market.
“We want to make it easier for organizations of all sizes to invest in high-quality carbon credits and support meaningful climate solutions,” said Kara Hurst, Amazon’s Vice President of Worldwide Sustainability.
Environmental support: As part of its Climate Pledge, Amazon has committed to reaching net-zero carbon emissions by 2040. The company said it will reinvest all proceeds from its carbon credit service back into nature-based projects.
